The Brandtender

The Challenge

Festive wasn’t on shelf. Sales trickled in through Amazon and an outdated website - but the brand had no clear audience, no identity, and no path to scale.

We set out to change that: define Festive’s consumer, reinvent its look, and transform it into a snack brand that could win in Walmart.com carts, lunchboxes, and TikTok feeds alike.

The Approach

ICP Defined: The Snack-Obsessed Mom (Millennial Parent) became the hero - shopping for snacks that are flavorful, fun, and family-approved. Gen Z snackers reframed as the vibrant secondary audience.

Packaging Reinvented: 16 SKUs relaunched with bold illustrations, each flavor exploding with its own identity (flames, waves, spirals).

Creative Platform: Campaigns like “Feel the Crunch” and “Crave the Crunch” reframed snacking as culture, not just calories.

Omnichannel Push: Built snackfestive.com as the brand’s digital flagship, created an Amazon A+ Storefront, launched on Walmart.com, and activated TikTok Shop with an influencer-fueled content strategy - meeting consumers wherever they live and snack.

Operational Backbone: Partnered with leadership on an end-to-end operations plan - aligning production, logistics, and fulfillment with Festive’s new retail and digital growth strategy.

The Execution

Brand Identity: Anti-vanilla. Animated. Unapologetically bold.

Photography & Content: Snack rituals that feel real — whether in a lunchbox, at a study group, or in a skate park.

Retail Readiness: Pricing, sales decks, and trade assets that helped Festive leap from eCommerce-only into retail distribution.

Ops Enablement: Created systems and processes that ensured the brand could scale smoothly from D2C and Amazon into big-box retail.

Results

+1,870% YOY revenue growth

16 SKUs relaunched with packaging that bursts off the shelf

Distribution expanded from Amazon/D2C into Walmart.com and retail partners

Built snackfestive.com as the digital home of the brand

Operational plan implemented to support supply chain, inventory, and fulfillment at scale

Brand voice amplified through influencer campaigns, TikTok activations, and digital-first storytelling

The Impact

Festive evolved from a quiet Amazon-only brand into a cultural force.

Now trusted by moms filling lunchboxes and discovered by Gen Z snack adventurers, Festive sits at the intersection of family trust and cultural buzz — with the operational muscle to back it up.

This is snacking reimagined — bold, playful, and built to scale.

Brand Management . Creative Strategy . Branding . Design & Content . Commercial Growth

2024

Festive Food Brands

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