We don't follow trends, we build them

We help growth-stage brands move from insight to impact. We combine Fortune 500 experience with boutique agility, guiding you from brand strategy through execution. Whether you need stronger positioning, better go-to-market alignment, or more cohesive storytelling across channels, we design strategies and creative systems that drive brand awareness, sales performance, and long-term equity. 

We blend the depth of an outsourced marketing team with the creativity of a design studio—and we embed ourselves like an extension of your team. We bring senior client-side and agency-side experience with global CPG, food, beverage, agriculture, and manufacturing brands. Unlike traditional agencies, we focus on what drives measurable P&L growth from the inside out, combining strategy, creative, and commercial thinking under one roof.

We offer marketing, branding, design, and  support through two engagement models:

(1) Project-based for brands launching or evolving their identity. Design services include brand strategy, visual and verbal identity, packaging design, design systems, and website design and development.

(2) Our ongoing partnership model that  embeds us into your team with the option of senior marketing leadership.  This can include design services plus brand management, go-to-market strategy, brand marketing, creative oversight, and sales enablement.

We partner with growth-stage and established consumer goods and B2B brands across lifestyle, food and beverage, lawn and garden, agriculture, and industrial sectors. Our portfolio includes:

Consumer Goods (CPG) – Festive Chickpeas (Festive Food Brands), Modenaceti, Ponti
Lawn & Garden – True Organic, Mountain View Seeds, Return, 'Love, Plants', EarthKind, Just Good Soil, K-It (KJKetterling Enterprises)
Agriculture – True Organic Products, Mann Lake Bee & Ag Supply
Manufacturing & Construction – DBM Global, GrayWolf, Banker Steel, NYC Constructors, Schuff Steel, Milco

From heritage brands to category disruptors, we help businesses clarify their story, strengthen their brand, and scale with purpose.

Absolutely. Every brand we work with has unique goals, challenges, and audiences—so no two engagements are the same. We customize our approach based on where your brand is in its growth journey, whether you’re launching a new product, entering a new market, or scaling an established portfolio. Through our modular Brandtending™ modules, we tailor strategy, creative, and activation to meet your specific business objectives.

Yes, we take on project-based design and branding engagements. These include visual and verbal identity systems, packaging design, website design, and brand expression across touchpoints. Projects start at $30,000, usually take two to three months, and are ideal for brands looking to launch, refresh, or evolve their visual identity with strategic clarity and creative excellence.

Our pricing is designed around how you want to work with us.

Our ongoing monthly rate starts at $10,000 a month. It’s an ongoing partnership model built for growth-stage brands that need regular and/or consistent support. Depending on your priorities, it can include brand strategy, go-to-market planning, sales & marketing enablement, packaging design, creative design and collateral, and ongoing brand management.

For brands seeking project-based work, the we offer focused engagements that are prorated from that same blended rate. Studio projects, such as visual and verbal identity systems, packaging design, design systems, or brand experience development, start at $30,000.

Every engagement begins with a conversation to understand your goals, timeline, and team structure. From there, we build a proposal that aligns your investment with your business objectives, whether that means a single creative project or an ongoing partnership.

Our process is collaborative, strategic, and built around your business goals. Every engagement begins with Discovery, where we uncover insights about your audience, category, and business. From there, we move into Strategy, defining your brand platform—its purpose, promise, and positioning. Then we bring it to life through Creative Execution across design, messaging, packaging, and activation. Finally, through the Brandtending™ Platform, we provide ongoing brand management, marketing, and sales enablement to drive sustained growth.

Timelines vary based on scope, but most Brandtender Studio projects run between 8 to 16 weeks from discovery to delivery. More complex, multi-phase engagements—such as full brand platforms plus packaging systems and websites—can extend longer. For ongoing partnerships we work month-to-month as an outsourced marketing team, continuously driving strategy and execution.

Melinda and JP are at the forefront of every engagement.  Working as the strategic x creative consulting duo who’ve supported brands from early-stage growth through Fortune 500 scale. We bring both client-side and agency-side experience, ensuring every touchpoint—from insight to execution—is led by people who’ve been in your shoes. We also tap into trusted collaborators as needed, whilst still managing every detail so you can stay focused on growth.