---
title: Home
description: Brandtender® is a brand management and creative studio that builds simple, bold, and unforgettable brands. From strategy and identity to websites, packaging, and growth support, we align creativity with commercial impact.
image: https://thebrandtender.com/hubfs/Logos/BT%20logo%20white%20orange%20stacked.png
---

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[![BT logo white orange stacked full transparent](https://thebrandtender.com/hs-fs/hubfs/BT%20logo%20white%20orange%20stacked%20full%20transparent.png?width=165&height=93&name=BT%20logo%20white%20orange%20stacked%20full%20transparent.png)Homepage](https://thebrandtender.com/?hsLang=en)

- [About](https://thebrandtender.com/about?hsLang=en)
- [Insights](https://thebrandtender.com/brandtending?hsLang=en)
- [Studio Partnership](https://thebrandtender.com/studio?hsLang=en)

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- [About](https://thebrandtender.com/about?hsLang=en)
- [Insights](https://thebrandtender.com/brandtending?hsLang=en)
- [Studio Partnership](https://thebrandtender.com/studio?hsLang=en)

[Connect](https://thebrandtender.com/connect?hsLang=en)

![Melinda with Rugs](https://thebrandtender.com/hs-fs/hubfs/Melinda%20with%20Rugs.jpg?width=507&height=640&name=Melinda%20with%20Rugs.jpg "Melinda with Rugs")

## I help leaders reignite sales growth with sharper positioning, upgraded creative, and tighter marketing

 

[Book a Free Consultation](https://thebrandtender.com/connect?hsLang=en)

- ![Modenaceti Balsamic Vinegar and Modenaceti Balsamic Glaze Packaging Design ](https://thebrandtender.com/hs-fs/hubfs/Modenaceti%20Case%20Study/modena%20FINAL%20(1).jpg?width=5200&height=3467&name=modena%20FINAL%20(1).jpg)
  
   Pack Label Design Guidance
- ![Mountain View Seeds A-List Grass Seed](https://thebrandtender.com/hs-fs/hubfs/MVS%20Case%20Study/68de88e74502667b6100a311_MVS.jpg?width=1012&height=832&name=68de88e74502667b6100a311_MVS.jpg)
  
   Brand Architecture
- ![mvslawn.com on an ipad in the garden](https://thebrandtender.com/hs-fs/hubfs/MVS%20Case%20Study/mvslawn.com%20on%20an%20ipad%20in%20the%20garden.png?width=1800&height=1200&name=mvslawn.com%20on%20an%20ipad%20in%20the%20garden.png)
  
   Website Guidance
- ![Whitney Farms in Ace Hardware](https://thebrandtender.com/hs-fs/hubfs/Whitney%20Farms%20in%20Ace%20Hardware.jpeg?width=3660&height=2748&name=Whitney%20Farms%20in%20Ace%20Hardware.jpeg)
  
   Brand Management Guidance
- ![True Organic in Jax Farm and Ranch](https://thebrandtender.com/hs-fs/hubfs/True%20Organic%20in%20Jax%20Farm%20and%20Ranch.jpeg?width=5498&height=4123&name=True%20Organic%20in%20Jax%20Farm%20and%20Ranch.jpeg)
  
  Retailer Marketing Guidance
- ![True Organic Seabird Guano California Oceanfront Photo](https://thebrandtender.com/hs-fs/hubfs/True%20Case%20Study/True%20Organic%20Seabird%20Guano%20California%20Oceanfront.png?width=1800&height=1200&name=True%20Organic%20Seabird%20Guano%20California%20Oceanfront.png)
  
   Content Creator Guidance
- ![True Organic Trade Show Booth](https://thebrandtender.com/hs-fs/hubfs/1649360786784.jpeg?width=2048&height=1536&name=1649360786784.jpeg)
  
   Sales Guidance
- ![True Organic Products Brand Guidelines](https://thebrandtender.com/hs-fs/hubfs/True%20Case%20Study/True%20Organic%20Case%20Study%20Image.png?width=1996&height=1494&name=True%20Organic%20Case%20Study%20Image.png)
  
   Brand Identity Guidance
- ![GrayWolf Website and Messaging](https://thebrandtender.com/hs-fs/hubfs/GrayWolf%20Website%20and%20Messaging.png?width=1562&height=1013&name=GrayWolf%20Website%20and%20Messaging.png)
  
  Brand Architecture
- ![K-It Product Catalog](https://thebrandtender.com/hs-fs/hubfs/K-It%20Case%20Study/630f2c8fedd15ca43af2cf33_62bd6ffad9bace0e9825169a_Screenshot%202022-06-12%20at%2013.40%20copy.jpg?width=2868&height=1844&name=630f2c8fedd15ca43af2cf33_62bd6ffad9bace0e9825169a_Screenshot%202022-06-12%20at%2013.40%20copy.jpg)
  
   Product Development Guidance
- ![Kap-It at The Home Depot](https://thebrandtender.com/hs-fs/hubfs/K-It%20Case%20Study/630f2cf47c056049dea55f3e_62bdbe7779b99493350b1bda_Free_Billboard_Mockup%20copy.jpg?width=4000&height=2667&name=630f2cf47c056049dea55f3e_62bdbe7779b99493350b1bda_Free_Billboard_Mockup%20copy.jpg)
  
   Award Winning
- ![Festive Amazon Page - Desktop](https://thebrandtender.com/hs-fs/hubfs/Festive%20Amazon%20Page%20-%20Desktop%20(2).png?width=3750&height=2813&name=Festive%20Amazon%20Page%20-%20Desktop%20(2).png)
  
   D2C Guidance

###### THE PROBLEM

# Sales are Growing Faster than the Brand

Strong product can get a brand into retail.  It does not guarantee the next stage of growth.

Book a Free Consultation

Request a Project

### As distribution expands, the gaps become visible:

→ packaging that no longer competes on shelf

→ inconsistent messaging across channels

→ agencies moving without strategic direction

→ websites and marketplaces that undersell the product

→ internal teams stretched too thin

**That is where Brandtender comes in.**

![TRUE Logo](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/True%20Case%20Study/TRUE%20Logo.png?width=1200&length=1200&name=TRUE%20Logo.png)

![MVS-Logo-Emblem](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/MVS%20Case%20Study/MVS-Logo-Emblem.webp?width=1200&length=1200&name=MVS-Logo-Emblem.webp)

![Earthkind-logo-full](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Earthkind%20Case%20Study/Earthkind-logo-full.jpg?width=1200&length=1200&name=Earthkind-logo-full.jpg)

![1753815380296](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Return%20Case%20Study/1753815380296.png?width=1200&length=1200&name=1753815380296.png)

![love plants cropped](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/DBM%20Case%20Study/love%20plants%20cropped.jpeg?width=1200&length=1200&name=love%20plants%20cropped.jpeg)

![just\_good\_soil\_logo](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/just_good_soil_logo.jpeg?width=1200&length=1200&name=just_good_soil_logo.jpeg)

![Mann Lake full Logo white](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Mannlake%20Case%20Study/Mann%20Lake%20full%20Logo%20white.jpeg?width=1200&length=1200&name=Mann%20Lake%20full%20Logo%20white.jpeg)

![K-IT Master Logo](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/K-It%20Case%20Study/K-IT%20Master%20Logo.png?width=1200&length=1200&name=K-IT%20Master%20Logo.png)

![TRUE AG LOGO](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/TOP%20Case%20Study/TRUE%20AG%20LOGO.png?width=1200&length=1200&name=TRUE%20AG%20LOGO.png)

![PONTI Logo](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Ponti%20Case%20Study/PONTI%20Logo.jpg?width=1200&length=1200&name=PONTI%20Logo.jpg)

![Modenaceti 2](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Modenaceti%20Case%20Study/Modenaceti%202.png?width=1200&length=1200&name=Modenaceti%202.png)

![Festive Transparent Logo](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Festive%20Case%20Study/Festive%20Transparent%20Logo.png?width=1200&length=1200&name=Festive%20Transparent%20Logo.png)

![DBMG\_CMYK\_CG10](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/DBM%20Case%20Study/DBMG_CMYK_CG10.jpg?width=1200&length=1200&name=DBMG_CMYK_CG10.jpg)

![GW\_Logo\_Byline\_CMYK\_BlueGray](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/GrayWolf%20Case%20Study/GW_Logo_Byline_CMYK_BlueGray.jpg?width=1200&length=1200&name=GW_Logo_Byline_CMYK_BlueGray.jpg)

![SS\_Logo\_Tagline\_CMYK\_Black7Gray](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Schuff%20Steel%20Case%20Study/SS_Logo_Tagline_CMYK_Black7Gray.jpg?width=1200&length=1200&name=SS_Logo_Tagline_CMYK_Black7Gray.jpg)

![MN\_Logo\_Byline\_CMYK\_BlueGray](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Milco%20Constructors%20Case%20Study/MN_Logo_Byline_CMYK_BlueGray.jpg?width=1200&length=1200&name=MN_Logo_Byline_CMYK_BlueGray.jpg)

![BS\_Logo\_Byline\_CMYK\_BlueGray](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/Banker%20Steel%20Case%20Study/BS_Logo_Byline_CMYK_BlueGray.jpg?width=1200&length=1200&name=BS_Logo_Byline_CMYK_BlueGray.jpg)

![NYCC Logo blue and gray cropped](https://50318639.fs1.hubspotusercontent-na1.net/hub/50318639/hubfs/NYCC%20Logo%20blue%20and%20gray%20cropped.png?width=1200&length=1200&name=NYCC%20Logo%20blue%20and%20gray%20cropped.png)

###### WHAT I DO

# The Brandtender Advantage™

Align strategy, creative, retail marketing, D2C, and agency management, guiding the change that reignites growth.

Strategic Brand Brain

Positioning, messaging, and go-to-market thinking that contributes to your decisions. 

Creative Guidance

Creative review from brief to finished asset. Your brand stays consistent whether the output is packaging, a campaign, or a product listing.

Retail Fluency

20 years understanding how brands win on shelf and online, built into the strategy and continuously tracked to keep the brand on course

 

*A strategic advisor revealing your leadership team's insights and getting alignment on one integrated direction across brand, sales, company culture, and marketing*

###### SELECTED WORK

###### HOW ENGAGEMENTS WORK

# Structured Engagements with Clear Deliverables.

Brandtender engagements are designed around defined business goals, deliverables, and timelines.  A phased approach keeps momentum high, communication clear, and execution focused.

 

### Deep Dive

A Brand Audit of retail positioning, packaging, retail channels, stakeholders, and competitors

### Define

GTM planning: Positioning, messaging, brand architecture, in-store + digital priorities, and creative strategy.

### Design

Guidance on omni-channel rollout, including briefs and feedback on brand identity, packaging systems, websites & marketplaces, sales materials, marketing collateral, and internal training materials and summits.

### Deploy & Develop

Ongoing, cross-functional, strategic support as the brand scales, including for Leadership, Sales, Marketing, R&D, Supply Chain, and HR.

###### WHO THIS IS FOR

# Strong Products. Growing Retail Pressure.

![Emma and Melinda at Whiteboard (43))](https://thebrandtender.com/hs-fs/hubfs/Emma%20and%20Melinda%20at%20Whiteboard%20\(43\)\).jpg?width=1024&height=768&name=Emma%20and%20Melinda%20at%20Whiteboard%20\(43\)\).jpg)

#### **Founder-Led Brands**

You have a strong product and growing retail opportunity, but the brand system has not kept pace.

You need senior marketing leadership without building a large internal department.

![Retailer Meeting Image](https://thebrandtender.com/hs-fs/hubfs/Retailer%20Meeting%20Image.jpeg?width=800&height=533&name=Retailer%20Meeting%20Image.jpeg)

#### **Marketing & Sales Leaders**

You need a trusted senior partner who can sharpen positioning, direct agencies, align execution, and move faster without adding full-time overhead.

## Strong Product Deserves a Strong Brand.

Let’s build the brand your growth requires.

Book a Free Consultation

![Brand Growth Image](https://thebrandtender.com/hs-fs/hubfs/Brand%20Growth%20Image.png?width=2000&height=1333&name=Brand%20Growth%20Image.png "Brand Growth Image")

[![BT logo white orange stacked full transparent-1](https://thebrandtender.com/hs-fs/hubfs/BT%20logo%20white%20orange%20stacked%20full%20transparent-1.png?width=165&height=93&name=BT%20logo%20white%20orange%20stacked%20full%20transparent-1.png "BT logo white orange stacked full transparent-1")](https://thebrandtender.com?hsLang=en)

Strong Product Deserves a Strong Brand

 

[LET'S START THE CONVERSATION](https://thebrandtender.com/connect?hsLang=en)

##### Navigation

- [Studio](https://thebrandtender.com/studio?hsLang=en)
- [About](https://thebrandtender.com/about?hsLang=en)
- [Insights](https://thebrandtender.com/brandtending?hsLang=en)

##### Contact

melinda@thebrandtender.com

Boulder, CO

[![Brandtender Consulting logo](https://thebrandtender.com/hs-fs/hubfs/BT%20logo%20black%20orange%20stacked%20full%20transparent.png?width=6000&height=3375&name=BT%20logo%20black%20orange%20stacked%20full%20transparent.png "Brandtender Consulting logo")](http:/?hsLang=en)

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